SoundCloud’s VP of Strategy, Michael Pelczynski, on whether fan-powered royalties is proving to be a better streaming model for artists, and can it scale up?
About a year ago, SoundCloud began a fascinating and possibly industry-changing experiment by becoming the first streaming service to implement a user-centric royalty model, which they’ve termed “fan-powered royalties.” User-centric payouts, which essentially sends a subscriber’s money to the actual artists they listen to in a given month, has long been touted as a fairer and more artist-friendly economic model for the industry. So, for this week’s episode, Canadian Musician Editor-in-Chief Mike Raine chats with SoundCloud’s VP of Strategy, Michael Pelczynski, about how the fan-powered royalties experiment has played out in its first year. What have they learned and it is really proving to be a better model for artists? And is there any chance at all that this could actually be adopted on a larger scale by the likes of Spotify and Apple Music?
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