Indie Music Expert Ari Herstand on the role of music videos in the current music ecosystem, and practical advice for making videos on a small budget
On the podcast this week, Canadian Musician Editor-in-Chief Mike Raine chats with indie musician and industry expert Ari Herstand about making DIY music videos. Ari is a Los Angeles-based musician and the author of the Amazon best-selling book, “How to Make It in the Music Business,” as well as the founder of Ari’s Take Academy, which teaches immediately applicable tools and strategies with direct pathways to success for indie artists. In the conversation, borrowing from Ari’s own experiences making DIY music videos, he and Mike chat about the role of music video’s in today’s entertainment and music culture, practical tips for saving money on lighting/props/locations/etc. while still making high-quality content, and how that video content can be used in multiple places and ways. As you’ll hear, Ari isn’t just thinking about music videos on YouTube, but also how that content can be used for visual canvases on Spotify, Instagram Reels and IGTV, TikTok videos, fan engagement, and more. Ari also notes the commonly overlooked things that can ruin even a big-budget video.
Michael Raine is the Editor-in-Chief for Canadian Musician, Professional Sound, and other magazines. He’s a fan of long conversations about music and the music industry.
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