AM To FM Promotions Founder Andrea Morris on her 30 years in the radio business, how she does her job, and why/how songs get picked up for radio.
On the podcast this week, Canadian Musician Editor-in-Chief Mike Raine welcomes one of Canada’s most respected radio promoters — Andrea Morris, the founder of AM to FM Promotions (www.amtofm.com). Andrea has worked in the radio business for over 30 years, which has taken her from being a radio personality in North Carolina to music director in Los Angeles to widely-respected radio promoter in Toronto. She’s worked with hundreds of artists, from major label household names to emerging indie artists across almost all genres. In this wide-ranging chat, Andrea tells her fascinating story and, along the way, explains how she does her job, how the business has changed, and how indie songs get on the radio. She dishes honest and hard truths for artists, and explains what they need to have, personally and musically, to be successful. It’s a fascinating, fun chat!