Digging into Canadian Sales & Streaming Data from 2018
An interview with Nielsen Music Canada's Paul Shaver
It's becoming an annual feature on the pod for Mike and Nielsen Music Canada's VP, Paul Shaver, to nerd out on the trends and numbers found in Nielsen's annual year-end music report. We identify the music consumption trends that defined 2018 and get into some big questions about the present and future of popular music in Canada. Is rock's dominance officially over? Are we just seeing the tip of the K-Pop phenomenon? Why have movie soundtracks made a resurgence? How long can on-demand streaming continue to grow at this pace? And how much life does the CD have left?