Chatting with James "JC" Curleigh, the Canadian Who Saved Gibson
Gibson Brands' (proudly Canadian) CEO James "JC" Curleigh opens up about the iconic guitar company's past mistakes, the state of the guitar market, and a lot more.
When James “JC” Curleigh was hired as Gibson Brands’ new president and CEO in 2018, he was somewhat of a surprising choice to be the man who would save one of the world’s most iconic guitar companies from financial doom. Nonetheless, he has led an impressive revitalization of the brand. The proudly Canadian CEO opens about the current state of the guitar market, what he’s learned reviving iconic brands from being the president of Levi’s, how to get more women and artists of colour picking up guitars, how much stores need to adapt, and more.