Royal Mountain Records: Prioritizing Mental Health for Musicians
In conversation with label head & Hollerado frontman Menno Versteeg
Earlier this year, Toronto-based indie label Royal Mountain Records (PUP, Mac DeMarco, Alvvays, U.S. Girls) created a first-of-its-kind fund to support its artists’ mental health. Each act on the label now has access to $1,500 each – completely confidential and non-recoupable – to use on mental health wellness and addiction treatment.
The label is run by Hollerado frontman Menno Versteeg, who joins us this week to talk about the fund’s creation and, more generally, mental health in the music community. Menno is open and honest about how his own history as a touring musician inspired the fund, and why labels, managers, agents, and others who earn their living off of musicians need to do more to support artists’ well-being.
And since Hollerado just released their final album and will soon embark on their last tour, we also fit in a quick chat about the band.